Marketing Analytics

I am actively engaged in marketing analytics, generating regular digital metric reports and conducting comprehensive analysis on a weekly, monthly, bi-annual, and annual basis. I monitor and interpret metrics to ensure consistent digital brand representation and quality, overseeing fan interactions and artist fan club engagement. Utilizing tools like Sprinklr and DashThis, and Meta Business Suite, I dive deep into social media conversations and trends, providing valuable insights to shape effective grassroots marketing initiatives and comprehensive branding strategies. My education in Performing Arts and Communications, coupled with hands-on experience, enables me to apply a strategic approach in driving impactful marketing campaigns and fostering client success.