During my time at Clemson University, I had the chance to fuse my love for music with a solid grounding in digital marketing. With a scholarship in vocal performance that brought me there, I delved into a senior capstone project focused on uniting artists. Acting as the liaison between indie artists, faculty, venue staff, and sound technicians, I ensured smooth coordination for an impactful showcase. Alongside managing these roles, I also performed actively in the university choir and competed in collegiate vocal competitions, which enriched my musical journey. I honed my creative skills by crafting distinct branding for each artist and managing photo shoots and editing using Adobe Photoshop and Lightroom. By complementing these efforts with targeted social media strategies, I effectively boosted their visibility. This experience not only deepened my commitment to the arts but also equipped me with essential skills in communication and event coordination that will undoubtedly benefit my future pursuits.